StartAndGrow StartAndGrow beta

About StartAndGrow

Running a business comes with financial questions. Whether you are thinking about starting, already work for yourself or have a BV.

StartAndGrow helps you answer those questions with free financial tools. Based on your numbers and situation, you get insight into your options, points to watch and the effects of different choices. You see the key results straight away and get a full advice report that explains the calculations, assumptions and recommendations.

  • Free to use
  • Results without commercial influence
  • Calculations and assumptions you can see
  • English and Dutch

Start. Optimize. Grow.

Your business changes. Your financial choices change with it.

Whether you are starting out on your own, want to improve your financial situation or are exploring new opportunities: StartAndGrow helps you make better-founded choices. The three dots in our logo stand for Start, Optimize and Grow. You do not have to grow: running your business well is a choice too.

How it works

From your numbers to well-founded advice.

  1. Fill in your details

    Answer a few questions about your situation, income and plans. The more we know, the better the advice fits. The tool calculates with your numbers, not an average.

  2. Get your result

    See the key results straight away. The full, printable advice report reaches you free of charge through a link by email, with calculations, assumptions and recommendations.

  3. Decide your next step

    With the report you can carry on yourself. Need help? Then you can choose to share your details with a service provider.

Reasoning

How we back up our advice

Our tools use our own calculation engine, based on fixed tax rules and your numbers. The calculations are not done by AI. AI only helps to explain the results in plain language.

The advice report shows which calculations, assumptions and sources were used. So you can check the result yourself or discuss it with your own adviser.

Commercial partners have no influence on the calculations. Even if the result is that you are better off changing nothing, we show you that.

Fixed rules, for every tool and every partner

  • The advice always comes first.
  • The advice names no partner, not 100digital either.
  • Every calculation is explained.
  • Only when you ask for help do we pass on your details, to the partner you choose.
  • "No" is an outcome too.
Excerpt from a sample report: how we reached this advice, with our calculation and the conclusion
From a sample report with test data.
Who is behind it

Built by business owners, for business owners.

StartAndGrow grew out of years of business experience and the financial and tax expertise of 100digital, a digital accounting firm for business owners. What the team sees every day with people starting and growing a business is built into the rules and explanations of StartAndGrow.

StartAndGrow and 100digital belong to the same group.

100digital
Founded in 2020
founded, with a focus on starters and independent professionals
Netherlands & Spain
team in the Netherlands and Spain, working in English and Dutch
Tax expertise
on complex tax questions, 100digital consults Fiscount, a nationwide network of tax specialists

More about 100digital on the partner page →

Where we are now

We are in beta

The tools are online and calculate for real, but we are still testing them with our first users. Something wrong or missing? Give stars under your report or email info@startandgrow.nl.

Online now
Our first financial tools are available. You can run calculations straight away and get insight into the financial effects of your choices.
In the works
We are building new tools for a range of financial questions. They use the same calculation engine, with verifiable calculations and clear explanations.
You help shape it
After using a tool you can give feedback on your advice report. Your comments help us keep improving StartAndGrow.
Frequently asked questions

Good to know

Why are the StartAndGrow tools free?

StartAndGrow helps business owners make better-founded financial choices. The tools are free because we also work with business service providers, including 100digital. Want help after your advice report? Then you decide yourself whether to contact a service provider. That is never required and has no influence on the result of your calculation.

How reliable are the calculations and advice?

Our tools use fixed calculation rules based on tax law and the details you fill in yourself. The results are not influenced by commercial partners. Your advice report shows the assumptions, calculations and sources used. So you can see how the result came about and discuss it with your own adviser.

Does StartAndGrow use AI for the calculations?

No. Our own calculation engine does the calculations, based on fixed tax rules and the details you fill in. AI only explains the calculated results in plain language. The amounts in that explanation are checked automatically against the calculation.

What happens to my details?

You see your result straight away. For the full report we ask for your email address, so we can send you the link. A partner only sees aggregated figures. Your details only go to a service provider if you ask for that yourself. For tips and offers we ask for separate consent. Read the privacy statement.

Start here

Which financial question is on your mind?

Discover our tools and see what different choices mean for your situation.

Discover the tools →
Contact

A question or suggestion?

Missing a financial question, have an idea for a new tool or want to know something about your data? We would love to hear from you. Email us at info@startandgrow.nl.

StartAndGrow BV in formation (i.o.).